Friday, June 28, 2013

Jacques Pepin's Secrets to Eggs

In culinary school, you spend an entire day just on eggs. That's how important they are. Before you try to impress a chef about your knowledge of sous-vide cooking, you have to master the basics. And to help the students at The International Culinary Center nail them down, the school invited the master himself, Jacques Pepin, to demo every possible egg preparation. He made them look easy. Really easy. But with years of practice, that's what happens. We flagged five of his most memorable tips.

1. Crack your eggs on a flat surface. The simplest part of an egg dish is cracking the shell, but I bet you're probably guilty of cracking it on the edge of a counter or bowl, right? Well, don't. You're more likely to end up with pieces of the shell inside your dish.

2. Poaching eggs? Fresher eggs are better. The older the eggs, the more the whites will tend to spread in the water. A dash of vinegar will help corral the web-like whites, but stick to fresh eggs for an easier attempt.

3. Butter is the key to a smooth omelet. French omelets should be perfectly smooth and beautifully yellow, and there are three keys to nailing this down: a) Practice, duh; b) A very hot, non-stick pan; c) don't drown the pan in unsalted butter or else your omelet will be wrinkly (1 tablespoon butter is enough for a 6 to 8-inch pan).

4. Whisk your scrambled eggs. When making scrambled eggs, it's best to have the smallest possible curd during cooking. To achieve this, use a whisk and constantly whisk during cooking. Reserve a 1/4 cup of your egg mixture, and when the rest of the eggs are starting to set in the pan, pull off the heat and add the raw eggs. That way, you'll guarantee that you won't end up with rubbery, overcooked eggs.

5. Think outside of the pan. One of the most delicious (and easiest) ways to prepare eggs is to use a ramekin: Butter the ramekin, season it, and line it with whatever ingredients you have a hankering for (think: herbs, ham, tomatoes). Then, crack an egg on top and place the ramekin in a large saucepan filled a quarter way with water. Cover and let boil until the whites are set, but the yolk is still runny, about 4 minutes.

Thursday, June 13, 2013

Win More Customers Through Google Search

Watch Our Complete Business Marketing Webinar

As part of our effort to provide a 21st-century culinary education, the International Culinary Center recently hosted the first in a series of webinars for our community.

Our first webinar covered an issue critical to modern business owners and managers: generating more interest from Google searches. Attendees learned simple and powerful tactics to pull in more customers and increase profits.

We are pleased to present the webinar here in its entirety. You’ll learn:
  • The truth about search engine optimization.
  • Eight ways to improve a restaurant or culinary business’s website.
  • How to leverage two search trends to gain a competitive advantage.
  • The overlooked platform every restaurant needs to join.
  • And more.

For those who were not able to attend this webinar live, don’t worry! You can still attend the next two webinars in our series:

Winning Wine Lists: Pour Your Way to Profits
Thursday, July 11th 2013 at 3pm eastern

This webinar covers the part of the menu that typically accounts for 40% of restaurant sales: the wine and beverage list. Join Scott Carney, the International Culinary Center’s Dean of Wine Studies, and learn how to select, purchase, and sell wines that maximize profitability. Dean Carney will also answer your questions about the business of wine.

Charting Your Culinary Career Path
Tuesday, July 23rd, 2013 at 3pm eastern

Discover the culinary career that fits you best. Join Lauren Weisenthal, the International Culinary Center’s Director of Career Services & Alumni Affairs, to explore all of your options from restaurant chef to food stylist to journalist to nutritionist. Then, learn how to achieve your goals with expert career advice. Ms. Weisenthal will be taking your questions during the presentation.

Registration details for both of these webinars are coming soon!