Thursday, June 13, 2013

Win More Customers Through Google Search


Watch Our Complete Business Marketing Webinar

As part of our effort to provide a 21st-century culinary education, the International Culinary Center recently hosted the first in a series of webinars for our community.

Our first webinar covered an issue critical to modern business owners and managers: generating more interest from Google searches. Attendees learned simple and powerful tactics to pull in more customers and increase profits.

We are pleased to present the webinar here in its entirety. You’ll learn:
  • The truth about search engine optimization.
  • Eight ways to improve a restaurant or culinary business’s website.
  • How to leverage two search trends to gain a competitive advantage.
  • The overlooked platform every restaurant needs to join.
  • And more.


For those who were not able to attend this webinar live, don’t worry! You can still attend the next two webinars in our series:


Winning Wine Lists: Pour Your Way to Profits
Thursday, July 11th 2013 at 3pm eastern

This webinar covers the part of the menu that typically accounts for 40% of restaurant sales: the wine and beverage list. Join Scott Carney, the International Culinary Center’s Dean of Wine Studies, and learn how to select, purchase, and sell wines that maximize profitability. Dean Carney will also answer your questions about the business of wine.

Charting Your Culinary Career Path
Tuesday, July 23rd, 2013 at 3pm eastern

Discover the culinary career that fits you best. Join Lauren Weisenthal, the International Culinary Center’s Director of Career Services & Alumni Affairs, to explore all of your options from restaurant chef to food stylist to journalist to nutritionist. Then, learn how to achieve your goals with expert career advice. Ms. Weisenthal will be taking your questions during the presentation.

Registration details for both of these webinars are coming soon!

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