Friday, July 12, 2013

Webinar: Winning Wine Lists


As part of our effort to provide a 21st-century culinary education, the International Culinary Center recently hosted a new webinar called "Winning Wine Lists: Pour Your Way to Profits."

This webinar covered the part of the menu that typically accounts for 40% of restaurant sales: the wine and beverage list. Scott Carney, MS, the International Culinary Center’s Dean of Wine Studies, taught attendees how to select, purchase, and sell wines that maximize profitability.

Watch the recorded webinar below and learn how to select and price wines to maximize sales. You’ll even get tips on formatting your menu so that your wine list acts as an optimal marketing tool.
 


Don't forget to sign up for the next two webinars in our series:

Planning The Culinary Career That's Right For You, Part 1
July 23rd, 2013 at 3pm eastern
Planning The Culinary Career That's Right For You, Part 2
Thursday, August 1st, 2013 at 3pm eastern
https://www3.gotomeeting.com/register/669315550
 

No comments: